Can you really put a start date on a story that
began in a dream, a story that has always existed?
Because that’s what it feels like for us. We have
nurtured the dream of our own label for
generations, since our grandfather started his
own womenswear label in the 1950’s.
The first Dr Denim collection saw the light of
day in August 2004. Dr Denim was founded by
brothers and father Alexander, Johannes and
Morten Graah. The label has since branched out
from creating jeans to designing full collections
and Dr Denim is now present in approximately
30 countries worldwide.
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